Christmas Card Etiquette.... Is this rude?

my brother sent out these christmas cards.... the front was him and his wife wearing matching v-necks each holding their babies also wearing..... matching v-necks.... phot shopped across the bottom was a tag that said *LagOnnis" (our last name) like he is trying to brand our family name and have exclusive credit for the family name.... On the back of the card.... He has four paragraphs talking about how many vacations he went on this year, all of these amazing job offers pouring in and states "He likes where he is working right now very much but still enjoys the amazing job offers that are pouring in." He says despite the economic downturn he moved into a much bigger and better house in a more family frienddly neigborhood.... We live in an area where every house cost about on million and up.... it's not hard to find a family friendly neighborhood here. When facebook isn't enough... he created a "mind blowing blog page" so you can find exclusive details all about him and his family at their "very own website." He also says how his two kids aged 11 months and two years old have a personal chef. Just upscaling everything... Like honestly... I hope those two infants have a personal chef... they would die if nobody cooked for them. They are expecting another child and they said - "We are expecting a new child... Next year our family is going to be bigger and better!" And at the bottom they signed they're "LagOnnis" And didn't say they're names or anything.... Just the corporate brand idea they're projecting out. Is this to much? I feel in the economy we are in right now saying how many vacations they have been on, the bigger and better house they moved into while other people in my family are facing forclosures or are struggling month to month, I feel it is just very unsensitive and rude. And, I am not jealous either. I have things I can brag about but I don't believe in this bahavior so I don't do it. What do you think? Also, my other brother installed solar panels on his roof, and this christmas card brother took all the credit saying he installed all the solar panels and never mentioned any help from my other brother.... And I get it, my other brother didn't help seeking any praise or approval but clearly this Christmas card brother is seeking praise and approval so it is annoying to me..... And.... Matching grey V-Necks? ......Come on. Lifes not all rainbows and erflies... stop faking it.